Now, we have completed a first draft version of SoJo’s online communication strategy. Click here to view our Strategy.
The strategy is an explicit account of how we interact, who we interact with and what types of conversations we aim to hold. There are a few important elements to our communications strategy. It is an evolving document. We have finalized this version of the plan with the understanding that we will review and revise it a various intervals in the future. Next, the first version concentrates on only two mediums of communication; namely, Twitter and Facebook. This is because have decided that it is more important to engage well on a narrow range of channels rather than risk spreading our efforts too think over too many mediums at this point. It is new. We are excited to learn and interact, but want to give ourselves the best opportunity for success.
Having a communications strategy is important in the early stages of any venture as it will help you internally comprehend and externally articulate your objectives, audience and intended messages. After all, if your messages are getting lost and are consistently misinterpreted, it will be a struggle to gain credibility and support for your project.
At this point, Trevor is still the only person Tweeting from the SoJo account; however in coming months, we aim to have others join the online communication efforts. On that note, if you aren’t already following, please follow @_SoJo_ and ‘Like’ us on Facebook. Send us a message. We’d love to communicate with you!