Search Engine Optimization (SEO) is a science. There is a thriving industry of companies that have figured out how to crack the system and ensure your search results come out on top. SoJo doesn't have money to spend on SEO, so we have opted for a more organic, do-it-yourself approach. Attached is our Strategy for our pre-Beta launch phase.
Our SEO efforts will go hand-in-hand with the organization's goals. Until the site is in open Beta, we want to increase Beta tester sign-ups, traffic to this blog and buzz around SoJo. Not knowing what to do, we created a strategy to provide some order to this process. Once the site is live, we will create a Strategy on indexing the content so that it appears in searches online.
SoJo comes from SocialJournal and unfortunately there are many sojos online. We struggled to come up with a unique name that is meaningful (see earlier post) and therefore decided to hedge our risk of using a more common name by mastering SEO to come out on top.
Earlier today I typed "SoJo" in Google and our landing page was hit #5 and blog was #7. This is impressive, because last time I checked we were no-where to be seen. Soon enough we will be #1.
Kudos to our Shad Intern Vishal who spearheaded this process! We still have tons to learn and it is an evolving process, but I am fairly optimistic that SoJo will master SEO in due time.