Exactly two years ago today, September 20, 2010, I wrote SocialJournal.net's first blog post
. At the time, SoJo did not even exist. I was still dabbling with the idea of converting my Master's thesis into an e-book and had no idea what form SocialJournal.net would manifest itself into. Two years later, SocialJournal.net remains a blog; however it has taken on a voice of its own and inspired the creation of many exciting products geared towards helping people take their ideas for social change into action. I would compare the first 365 days of SocialJournal.net
as dipping your toes in the shallow-end of the swimming pool. Only eight months after the inaugural blog post did I decide to pursue SoJo full time
. The building blocks came in place in the first year: SoJo got its name, defined its brand identify, got more clarity on its purpose, released a private beta and most importantly I realized that SoJo has a long journey ahead
. What initially started as a part-time venture spiralled into a vision larger than I can grasp.
In hindsight, the past 366 days of SoJo is comparable to jumping into the deep end of the pool. Where focus was a great challenge in SoJo's first year, this past year was marked by execution. I learned how to set a direction
, quickly realign our focus
, set goals
and accomplish the tasks at hand
. Despite this new focus, I was still very open to seizing new opportunities
; but also struggled with prioritization
Without a technical team in place, I had the tenacity to endeavour to launch SoJo's first public site
at the SociaLIGHT conference, in front of 1000 people. Given the resources we had at the time, it was a huge risk. Leading up to the launch, it was 3 weeks of hustle
, staying calm in very stressful situations
and a great deal of nerves
. Alas the hard work paid off, and not only did SoJo have a successful launch
-- we effectively send out a message to our community: To opt for courage over fear
. The first step to action is putting yourself out there, and SoJo led by example. Later on in the year, SoJo published its Manifesto
, a set of guiding principles and core values which would ultimately influence every decision made.
SoJo finally got a home
! Although it took a couple of months to feel fully welcome in Ryerson's Digital Media Zone, I am now proud to tell everyone about our home and extremely grateful for being incubated in this incredible environment. The support received from this community
over the last few months has been phenomenal.
Through various speaking engagements, I started becoming excited about the possibilities of SoJo emerging as a thought leader
in social innovation, effectively using technology as a vehicle for social change, and more generally on taking ideas into action.
With the press coverage and increased credibility came more attention. As the founder of SoJo, I was now being approached by many folks for advice and help. Although humbling to know that people respect your opinions, I learned and continue to learn how to push back and place and increased value on my time
I recognized the need to work smarter, not harder
. In efforts to get myself better organized
and not get bogged down by my inbox
, I challenged myself to email-free Saturdays
-- and have since disabled all notifications on my phone. More than ever do I acknowledge the importance of not being connected to my work 24/7.
I felt like a small fish in a big pond when taking SoJo's first international trip to the UK
. That trip inspired a strategic move a few months later to launch SoJo out of Beta
. Moving forward, SoJo needs to move out of the sandbox and into the real world. Yes people are more critical and have endless expectations, but taking SoJo out of Beta has given myself and the team confidence to share SoJo and highlight all of its strengths
; namely our endorsement from the Canadian Commission for UNESCO, reaching over 15,000 individuals during its beta test phase and creating the most comprehensive collection of informational resources and tools geared to helping early-stage social innovators take their ideas into action.
Yes, we have a site to be proud of, but this latest product launch's greatest accomplishment was without a doubt the success of bringing together SoJo's team
. We held our first team meeting
only 3 weeks before the launch. 366 days ago
I clearly stated that SoJo's greatest challenge ahead is its people; on boarding and managing the right people to the team. Human resources will remain an ongoing challenge, however it is no longer our greatest challenge.
SoJo has been incredibly lucky with its people this year. Our co-designer experiment
was extremely successful. Technical talent joined at the right time. Linus
came in time to see our public Beta to a successful launch, Jesse
joined in time to see SoJo's post-beta launch, and Rebecca
joined as our first female developer. Despite being lucky with technical talent, my 8-month long search
for a CTO came up dry. After countless hours into the process and utter exhaustion
, I have shifted my energy away from this full-time search. We have since opted to crowd-source SoJo's CTO
. An idea that is experimental; as brilliant as it is risky. Necessity forces you to be creative, and I'm hopeful this will be a great interim solution. We recruited
more senior talent to help in communications, outreach and partnerships.
SoJo broadened out its mandate
. We moved from serving youth to serving first-timers, and from projects to social innovations. SoJo also created its own legal structure: the hybrid social venture
. Two moves which will serve as an integral foundation moving forward. Disappointments were inevitable, and with time became better at dealing with disappointments
A breakthrough moment emerged when I came up with a viable idea for a business model
. After nearly 2 years of people asking me: "how will SoJo make money" what a relief to finally have some answers. May I remind you that our focus up until now has been proving the value of SoJo, and not monetizing it. As such, SoJo is a living breathing example of what can be accomplished with very little money.
A theme that emerged throughout the year is the importance of listening to your body and taking care of yourself
, and the value of taking a break
. The past 12 months have been a record for the amount of times I got sick. In the new year, I vowed to be living proof that it is possible to achieve success without driving yourself into the ground
. Although I no longer romanticize struggle
, considering I suffered from a near burnout
only a couple of weeks ago, it is clear that I still have a long way to go...
Moving forward our greatest challenge will be managing growth
. Graduating from an entirely bootstrapped early-stage startup to a growing startup that needs to accelerate its pace of development and acquire newer resources to get started. Although I'm intimidated by what lies ahead -- when looking back at the past year, past behaviour has shown that miracles are possible and that SoJo has consistently been able to overcome adversity. Bring it on!