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_Between launching our product on Saturday and announcing its launch this morning, the past 5 days have been overwhelming with attention, praise, congratulatory remarks, acknowledgement, love, excitement and positive energy. Over a year in the making SoJo is finally out in the open. Vulnerable to criticism and attacks, but more importantly - it is now an accessible resource which will serve as an integral support to youth in their journeys of making our world a better place.

Direct feedback for our public Beta has been fairly positive; the depth of the content and the overall user-experience. SoJo is only a representation of the individuals behind it: our team. SoJo operates as a virtual team, and I am often asked why we endure the barriers that come with virtual communication and collaboration. My answer is simple: We have the best people on our team. Geographic boundaries should not serve as a barrier to working with the most qualified and well suited individuals.

Our current team worked around the clock for the past few weeks gearing up for the launch. Initial team members invested themselves in SoJo's vision when there were more cynics than cheerleaders around us. Everyone who has been involved with SoJo has been vital in building the foundation of this organization and without them this launch would not have been possible, let alone be as successful as it was.

In addition to the positive feedback from our users (whose opinions give fuel to our fire), the hard work, creative talents and intellect of our team has also been externally validated.  This morning The National Post featured SoJo. (Click here to view the article). To receive national press coverage for a beta launch, that too, a social enterprise led entirely by a young team is huge! I'm equally excited to see our article placed in the Business Section, placing a new precedence that social change and business are not mutually exclusive.

Here's to celebrating and acknowledging a brilliant team who has made SoJo what it is today, and who will be integral in iterating and improving SoJo moving forward.

 


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