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Trevor working on SoJo from Latin America
This post was written by founding team member, Trevor Gair.

Although not my idea, SoJo became my baby. I am so grateful to have played a role in its early stage creation. From the outset, my primary role evolved into building SoJo’s community. This was appropriate. I love to connect people, learn about new media and own a licence to experiment.

From Guatemala, on March 8, 2011 I sent SoJo’s first tweet. From there I tackled Facebook and LinkedIn with a goal of spreading word of SoJo’s mission to make new friends and inspire action. Later my duties would include the monthly SoJo e-Journal newsletter and several rounds of feedback solicitation from early adopters.

Building an online community is the underestimated pillar of successful internet business today. Inspiring individuals to believe in and actively support an avant-garde concept is challenging. Engaging them deeply enough so that they become advocate users even more so. I am so pleased to acknowledge that already thousands of changemakers are making good on their passions through SoJo and that the budding community is one of the contributing elements.

I have never lived in Toronto and so always worked with the growing SoJo team remotely. In fact, it was eight months working with Kanika virtually before we actually met in person. This had a profound effect on my relationship with and outlook on the venture. I believe it helped me to think like a typical SoJo user – somewhat isolated, dreaming big and working hard. In essence, I have lived one of the core pillars of what SoJo seeks to foster – that there are no barriers to building what you are passionate about seeing exist.

This October I made the decision to pass forward my responsibilities within the SoJo team and embark on an international voyage that I have been dreaming about for years. My decision to depart bears no reflection on my belief in SoJo’s mission or direction. Since our public beta launch in November 2011, the venture’s momentum has continued consistently in a positive direction - oscillating only intensity during different periods. I believe the future brings with it accelerated growth and success for SoJo. The world is ready for what we envision and the SoJo team will deliver.  

As I left home for new adventures on November 1st, I was able to route my flight itinerary to the Middle East through Toronto. A brief 22 hour window enabled me to share laughs and engage in constructive team building without the need for a virtual Google Hangouts. It was special and truly brought to life the quality of individuals that Kanika has assembled to help make SoJo a reality.

I wish the SoJo team all the best going forward. I will be following closely. I can’t wait to see my baby all grown up!

Follow Trevor's international adventures through Iraq, Iran, Pakistan and India at



08/07/2013 03:36

I still remember the first tweet of SoJo. Actually I am a follower of @_SoJo_ and your blog from days long back. No one can forget the efforts of Trevor Gair and the SoJo team. All the best for you guys.

11/01/2013 10:07

I really agree with your opinion regarding the relevance of building an online community. Also best wishes for alll upcoming ventures


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