While strolling the streets of Florence, Italy, a pair of lime-green suede pumps in the window of a shoe store caught my attention. Even though I was on vacation completely unplugged from work, the first thought that came to my mind : those are SoJo shoes! They were one size too small, and the heels were a little taller than what I was accustomed to, I still purchased the shoes with very little hesitation (it helped that they were 80% off and practically free).
Having never worn shoes that are not brown or black, I was a little afraid of looking ridiculous, nor did I know when I was going to wear them, regardless I was compelled to make this impulse purchase, despite any potential fallouts. I reasoned myself into making the decision; the colour matched SoJo's green almost identically and who knows if I would ever see such beautiful shoes again. They had my name written all over them.
This weekend at SociaLIGHT I was excited to wear my SoJo Shoes, as this was an event all about celebrating SoJo and wearing SoJo with pride (literally too!). Not only were the shoes noticed, they were the subject of many conversations and tweets. Here is a sampling:
Going on stage in front of 1000 people with bright spotlights shining on you was nerve-wrecking, and as corny as it sounds the SoJo Shoes did give me an added boost of confidence and reassurance. At first, I didn't want to look like a tacky walking billboard, but wore the shoes anyways and I knew how important it is for a founder to assume and personify the brand of your organization, both through actions and appearance. These shoes showed me that it is possible to do so with class and elegance.
Showing off the SoJo Shoes at our Booth